The Agestrong Protocol

Are You...

❌ Frustrated with failed weight loss attempts despite trying on your own or following restrictive diets that don’t deliver lasting results?
❌ Tired of not recognizing yourself in the mirror and struggling with self-confidence, feeling like you’re not your old self?
❌ Exhausted from intense gym sessions or random workouts that still don’t give you the results you’re working so hard for?
❌ Overwhelmed by conflicting diet advice and fed up with depriving yourself of your favorite meals without seeing long-term success?
❌ Worried about your health and future as you face the risk of developing chronic conditions and the fear of not being there for your family?

Believe Me...I've Been There

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As a driven individual I’ve always excelled professionally and personally.From leaving my native Peru to pursuing and MBA in one of the best schools in America, to working for some of the biggest corporations, to starting several business.From running marathons to completing multiple ironman triathlons and ultras

But When Covid hit...It hit me HARD

❌ I gained 25 lbs of body fat.❌ I struggled with motivation to exercise and eat healthy.❌ I lost self-confidence.❌ I felt stuck, old and lacking energy.❌ Stress went through the roof.❌ I started thinking more about my own mortality.

But It Also Made Me Want To...

💡 Get rid of the extra weight for once and forever.💡Get healthier and stronger, not just for myself, but for my loved ones too.💡 Prepare my body to increase and improve my longevity💡 Gain back my confidence and focus to help me be a better husband, son and entrepreneur

I Was Ready To Change

So I went to work 💪.My personal journey was life-changing

So much, that I decided to become certified from institutions with the highest standards, including StrongFirst, the most prestigious kettlebell training school in the world.

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During That Journey I Created My Own Framework

This framework helped me at age 46 get rid of more than 25lbs of body fat and build a strong body. All from home and with kettlebells.

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I Then Started Helping Other Men 40+ Achieve Similar Results

Like Marco,After working with Hugo, I exceeded my weight loss goal by 2 lbs. I couldn't be happier!These days I feel great. I went from L to M size in shirts, my pants used to be 32, now they are loose (I need to buy new ones!)”Hugo's program is comprehensive and easy to follow. I highly recommend it.

...Or Mike,“ The personalized nutrition coaching was a game changer. In 16 weeks, I lost more than 25 lbs, and the weekly check-ins kept me on track and motivated. This program fit my life perfectly.”

...And Many Others:

Carlos (52) - Senior Consultant
“The live 1:1 calls and weekly check-ins kept me accountable. I lost 15 lbs and feel stronger than ever. Hugo was always there to keep me on track and celebrate my wins.”Chris (45) - Software Developer
“The weekly office hours helped me refine my form and stay motivated. I never felt alone on this journey, and my body transformation shows it – down 18 lbs and stronger than ever.”Matt (48) - Solopreneur
“Having support from Hugo on a regular basis made a huge difference for me. I could ask questions anytime, get feedback on my kettlebell form, and felt totally connected to my goals. I’m 22 lbs lighter and stronger. This is just the beginning ”

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Now I Have A Mission

To help and empower other men 40+ get strong for life so that they can live the best second half of their lives!This mission is PERSONAL, because I truly believe that if I can do it, YOU CAN TOO.

Results You Can Expect

🚀 Depending on your goals, expect to lose anything in between 15 -30 lbs. of body fat in a way that is sustainable, where you can keep it off and that fits your busy lifestyle.🚀 Burn fat, build muscle and a strong resilient body from home and with kettlebells🚀 Gain back confidence and focus to help you be a better spouse, parent and business leader🚀 Dramatically improve your health and mitigate the possibility to develop chronic issues🚀 Expect a process that is simple, easy and realistic for you to follow.🚀 Experience accountability, support and true partnership the whole journey.🚀 You will work with someone who’s been in your place before and who has achieved similar goals.🚀 Prepare your body to increase and improve its longevity markers and the ability to age strong!...all through my proprietary system: The Agestrong Framework

What You'll Experience

🥗 16 weeks of personalized nutrition coaching
Custom calories and macros. Weekly adjustments tailored not only to your goals but your lifestyle.💪16 weeks of online kettlebell coaching
Delivered weekly to your own app, with follow along videos and constant feedback from me.✅ Weekly Check-ins
To keep track of your progress, provide guidance and troubleshoot if needed.🧘 Constant monitoring of the stressors in your life
Specific and personalized recommendations throughout the program to tweak or implement better habits in these areas.🗓️ Weekly office hours
Office hours during the week, to answer any question you may have about the program and your progress📞 Live 1:1 calls
Monthly calls to discuss your progress, ask questions, celebrate wins and more.💻 Live Kettlebell sessions
Monthly Live training sessions to train along with me and put the theory into practice.📱 Unlimited support, communication and accountability
Whether that is to ask questions, celebrate wins or to build accountability, I'm only an email or message away.

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Is This You?

✅ You’re a male business professional 40+ (senior executive, founder, entrepreneur, c-suite).
✅ You're successful at work, driven by hard work and high standards.
✅ You want to win in health and wellness as you do in your career.
✅ You are trying to balance a demanding career with family responsibilities.
✅ You’re thinking about your future health, retirement, and living on your own terms.
✅ You're an action-taker, responsible, coachable, and eager to learn and act.
✅ You believe in investing in yourself to achieve your goals.

And You Want This

🚀 Lose 10-30 lbs of body fat permanently.
🚀 Build a strong, resilient body.
Master the kettlebell/become proficient
🚀 Look and feel better, gaining back confidence (and look good naked).
🚀 Feel healthy, strong, and vibrant for yourself and loved ones.
🚀 Increase energy, focus, and performance at work and home.
🚀 See results in a way that fits your busy lifestyle, not the other way.